UK's first Vegan Bacon Sandwich - Coco Di Mama

Coco di Mama and THIS launch UK's first Vegan Bacon Roll...

….which is nutritionally proven to be better for your hangover.

Coco di Mama, the Italian food-to-go brand, is launching the UK’s first Vegan Bacon Sandwich (£2.95) on Wednesday 11th September across all 23 locations in London.

Coco di Mama has collaborated with THIS™, the creators of the world’s most realistic meat alternative, to launch a plant-based bacon sandwich that tastes, looks and has the texture of actual bacon sandwiches (& customers can’t tell the difference). The vegan bacon roll is also “nutritionally proven to be better for a hangover than real bacon sandwich” – Dr Magda Robinson, UK trained medical doctor.

Dr Robinson says:

“The THIS™ Isn’t Bacon sandwich is nutritionally proven to be better for a hangover than real bacon sandwich. The nutrition is vastly superior to bacon – I’m especially impressed at the extremely low levels of fat and saturated fat and the much lower levels of salt. The high protein content makes it very filling. Being nitrite and nitrate-free means that it won’t increase the risk of bowel and stomach cancer like processed meat does: Bacon is now a Group 1 carcinogen (known to cause cancer). The nitrites and nitrates of processed meat are broken down into N-nitroso compounds which damage the bowel cells and cause cancer.”

Georgina (Coco di Mama customer): “THIS™ is a game changer – there’s not any other ‘bacon’ sandwiches out there that are vegan and this is so realistic. I think meat eaters will be really impressed – I think it’s going to be one of those alternatives where they can’t tell the difference. It’s nice to have an actual roll that tastes meaty when you’re hungover!”

Sara McCraight, Head of Brand at Coco di Mama, says: “We’re so excited to be the first UK brand to serve the THIS Isn’t Bacon sandwich which not only tastes GREAT but is also better for your hangover, better for your health and better for the environment. At Coco di Mama, we’re already known for our great breakfast baguettes, so adding a vegan option makes complete sense. Our plant-friendly customers told us that the thing they miss the most is the ‘dirty’ bacon…and now they can have it!”.

The first-to-market Vegan Bacon roll forms a part of Coco di Mama’s wider Autumn campaign launch on September 11th, which is the biggest menu change that the brand has ever launched with 70 menu changes across their breakfast, lunch and impulse occasions. The objective is to build on the brand’s premium Italian credentials with hero seasonal specials, including as the Low & Slow Beef Brisket & Chianti Ragu which will be available daily, The Truffle Maker (an indulgent pork & truffle pasta special), and a classic Aubergine Parmigiana which is homemade in each site every day.

More about the Vegan Bacon Roll:

  • The THIS™ Isn’t Bacon roll will be available from 6:30- 10:30 am in-store and is also available to deliver direct to your home or office via Coco Delivers or on Deliveroo (from Weds 11th September).
  • Coco di Mama will customise your Vegan Bacon sandwich with freshly baked white or multigrain sourdough baguette and your choice of Ketchup or HP.
  • Winner of Great Taste Award 2019 – one judge said ‘THIS™ is “like methadone for ex-bacon loving vegetarians’”
  • Surprisingly low calorie at 295 kcals per sandwich, compared to their regular bacon sandwich at 492kcals
  • Ridiculously high in protein – 12g and 21% of RDI for men. THIS™ packs more protein than: lentils, tofu, seitan, tempeh, most actual cuts of meat, pretty much all vegetables
  • Nitrate-free (nitrates are in pork-based bacon and can cause cancer)
  • Fortified with Iron & Vitamin B12
  • Antibiotic-free and GMO-free
  • Amazing eco-creds (see below).

Perfect alternative for meat eaters, meat-reducers, vegans and those with dietary restrictions due to religious beliefs: Schesche, 42, who can’t eat pork for religious reasons so has never eaten bacon says: “I have never been able to eat bacon due to my religious beliefs, so THIS™ is crazy. THIS™ is just what I imagine bacon to taste like – smells the same and looks the same”.

Sandra (Coco di Mama customer): “So impressive. It’s what I remember bacon to taste like – fatty and salty. Delicious!”

THIS™ Eco credentials

  • THIS™ has minimal CO2 emissions in production vs. meat: for example, beef produces 50kg of CO2 emissions and pork produces 13.3kg of CO2 emissions per kg of food produced, whilst THIS™ produces 1.2kg
  • THIS™ has significantly less water consumption, standing at 121L per kg, compared to 4184L for beef and 1782L for pork
  • Its longer shelf-life than meat further helps reduce food waste
  • All ingredients are sustainably sourced

Customers Can’t Tell The Difference

THIS™ Isn’t Bacon is so realistic, the team at THIS™ managed to convince 25 food critics and food bloggers that they were eating real meat. Watch the video here: We Tricked 25 Food Critics into eating Vegan Plant-Based Bacon & Chicken

For more about Coco di Mama: